Wordpress vs Custom Built Website
Responsible and forward-thinking business owners know that an internet presence is a pillar of success in today’s business environment. What’s less obvious is how to acquire that online presence. Social media accounts are great, but brands that want their own platform will invest in a website. While some leave the website development to the professionals, other consider taking matters into their own hands – with some help from website likes Wordpress.
Our recommendation is for business owners to invest in a professional website. Still, iBoost is not here to make the decision for you, so we will make the case for both. What works for one business might not work for another. That said, iBoost is happy to answer any questions or concerns if you do consider a professionally built website.
The Case for Wordpress
Wordpress is a content management system. Essentially, it is a website that allows users to make free websites in a simple, code-free or code-minimal way. You won’t need to learn programming languages with Wordpress as you will be able to pick-and-choose pages, layouts, and themes for your website.
Because Wordpress is open source, a large community of developers regularly update the system. This can be for security reasons or for adding better features. You will have to stay on top of these updates to keep your website protected. There are also extra features you can purchase to boost your website’s security, reach, and appearance.
The Case for a Custom Built, Professional Website
Hiring professional web developers, programmers, and designers is not going to be free but it’s not as expensive as you might think either. This point is especially strong when you consider the benefits of a custom-built, professional website.
A custom-built website means you get to bring your vision to life. If you value branding, then you understand the value of sticking out and sticking in a customer’s memory. While Wordpress websites look alike, a tailored website gives your brand name some individual character.
Wordpress has been around for nearly two decades, with an initial release date of 2003. The online community of developers are respectable, but they have a lot of work cut out for them. After all, Wordpress is used for tens of millions of websites. If your website is not updated, then it could be exposed to virtual threats. A professionally-built website often includes advanced security and periodic monitoring. A professional website is tailored and optimized. This optimization comes in handy when search engines are concerned. Search engines “crawl” and read websites. A search-engine-optimized website will appear higher on result lists.
Finally, hiring a professional business for your website means you know who to call when you have problems with the website. Personalized customer service means you can spend your time and energy on your business.
Consider iBoost Web
Are you interested in professional website design? Maybe you have a website and want it boosted in search engine results. iBoost Web is proud to have served over 2,000 clients since 1999 with web hosting, web design, web development, and other services. Whether you need a new website or want to consult with an SEO expert, the folks at iBoost Web are happy to help. Call now to speak with a friendly representative.
