Tips to Help Your Google Business Profile Rankings
At iBoost, our specialists understand how important it is to have a strong Google presence. That's why we provide a great selection of services for our clients, including Google Map SEO and Google Business Profile optimization. With over 2 billion monthly searches, getting the coveted top spot on the search results page can be challenging. While the content of your website is important to rank higher on SERPs, Google My Business is also vital for local marketing. Are you looking for ways to get your company to the first page of Google? Here are some tips to help you improve your Google Business profile rankings.
Understand the Most Important Factors for Ranking
Understanding the most critical factors for ranking is the first step to making your business profile rank well on Google. Here are the top three most important:
- Distance - Search results are ranked based on how close they are to a user's search term or the point at which their geolocation was determined.
- Relevance - Your Google My Business Profile must provide relevant information about your company to be more visible in local search results.
- Prominence - Prominence in local search results can depend on various factors, including the offline popularity of an establishment. Google also considers information from around the web, such as links and articles. A high Google review count and a positive rating can improve your local ranking. The placement in a search engine's results page is also critical, so make sure the pages on your website are optimized.
Make Sure Your Business Profile Has the Right Information
One of the most important things you can do to help your Google Business Profile rankings is to ensure it has all the correct information. If you don't have a phone number on your business profile, users won't be able to interact with you. Make sure your company name is spelled correctly, as well as any other details like address, hours of operation, and description of services.
