Best SEO Practices Everybody Should Follow
In the fast-paced world of digital marketing, outdated advice is a common pitfall that businesses and marketers often stumble into, especially when it comes to search engine optimization. At iBoost, we ensure that our clients stay ahead of the curve with the most current and effective SEO strategies. Here, we present a comprehensive guide that covers the most important elements of SEO and provides actionable steps to enhance your website's visibility and ranking in today's digital landscape.
HTTPS
Since 2014, Google considers website security as a ranking factor. HTTPS, a secure version of HTTP, plays a critical role in this. To check if your site is using HTTPS, look at the URL of your website - if it starts with 'https://', you're on track. If not, you'll need to install an SSL certificate to switch your website to HTTPS.
Importance of Page Speed
Page speed greatly influences search engine ranking. Use tools like Google's Pagespeed Insights or Google Search Console to assess and improve your page performance. Employ strategies like utilizing a CDN, image compression, lazy-loading, and an optimized website theme to enhance page speed.
