Have you been regularly publishing content on your company's website, but still aren't gaining sales or service requests? It can be frustrating for busy managers or business owners to put their efforts into blogging or posting on social media, only to lose time and money in the process. Unfortunately, many entrepreneurs and company leaders simply don't have the time or training to understand the ins and outs of proper SEO techniques. One of the most neglected aspects of SEO success is link building, particularly internal link building. At iBoost, we help companies of all sizes reach their goals using the latest SEO and digital marketing techniques. Here are just a few of the reasons why internal links might help you finally get the results you've been looking for.
What Are Internal Links and Why Do They Matter?
Using internal links can help search engines like Google and Bing find your website. Hyperlinks are clickable words, phrases, images or buttons that take readers from one web page to another. Some links are external, and take customers to other websites. Others are internal, taking your audience from one web page to another area of your website. Both verities of links are necessary if you want to maximize your SEO, and rank higher on popular search engines. In addition to becoming more favorable to Google's algorithm, there are other benefits as well. Internal link building can improve your bounce rate, keeping new fans on your site longer each visit. They can make your website easier to navigate, and help direct potential customers through a sales funnel or campaign. They increase conversion rates, raise the number of page views and can offer a better user experience for your audience as a whole.
