You've worked hard on perfecting your website's design and SEO strategy, but web accessibility is an element that many businesses often overlook. Lack of accessibility can not only alienate a portion of your potential audience but also put your company at risk for legal repercussions. So, how can you ensure you're meeting the standards? At iBoost, we help clients get the most from their websites with our design and SEO services. We want to help you achieve the same lasting results with your efforts. Keep reading to find out why investing in a web accessibility application should be a priority.
When it comes to the Americans with Disabilities Act or ADA, many small business owners wonder if the rules even apply to them. The answer is a resounding yes. No matter your company's size, ADA regulations mandate that your online content should be accessible to everyone, including those with disabilities. Making your website ADA-compliant can help expand your customer base to include individuals who may require these accessibility features.
If you're new to the term, web accessibility refers to making your website usable for people who have disabilities. This might include those who are visually impaired, hearing-impaired or have motor disabilities. Simple features like text-to-speech options, easy-to-read fonts, and keyboard navigation can go a long way in improving your website. These features can enhance the overall website design and functionality of your site, making it more attractive and user-friendly for all visitors.
If you're setting up a new business, you have the perfect opportunity to get it right from the get-go. Make web accessibility part of your initial planning. Integrating accessibility features from the start is often easier and more cost-effective than retrofitting an existing site. Adhering to these standards showcases your company as one that cares about all of its customers, which can be a significant boost to your brand's reputation.
Are you wondering how to test if your website meets the standards? You can employ various online tools that check your site's accessibility. These tools can identify issues like poor color contrast, missing text alternatives for images, or navigational challenges. Beyond that, consider consulting professionals for a thorough accessibility audit.
Don't let another day go by with an inaccessible website. Reach out to the team at iBoost and we'll help you implement an effective web accessibility strategy tailored to your business needs. We are committed to helping you achieve a beautiful and SEO-optimized website that's accessible and inclusive for all.