Most brick and mortar businesses have understood the importance of having an online presence for many years. In an age where everyone has a smartphone in their hand and a laptop nearby, no one needs to be convinced that having a website is essential to running a successful company in today's fast paced, competitive atmosphere. However, times have evolved, and the process of digital marketing has become more complicated. It isn't enough to simply publish a static web page and expect for your online home to be frequented by a stream of new customers. Elaborate algorithms and advanced "bots" crawl their way through the data and code of websites to find the most relevant destination for search engine users. It's more important than ever before to add premium content to your website to compete against similar businesses who are utilizing the latest advancements in technology and SEO practices. Here's the top three reasons why your company can instantly benefit from adding a blog to your businesses website.