Why Search Engine Marketing is Essential for Small Businesses


Do you have a beautiful website that doesn't get a lot of traffic? Have you been posting on Facebook and Instagram almost daily, yet aren't seeing online sales rise? While social media and web design are often effective ways to find new customers, few methods are as effective long term as search engine marketing. SEO, also known as search engine optimization, is one of the best ways to get consistent, organic traffic to your product and sales pages. With over 1.5 billion users worldwide, ranking high on Google is the number one way to get attention from online shoppers. At iBoost, we help businesses improve their SEO and digital marketing techniques so they can grow their online presence and find loyal new customers. Are you still unsure how search engine marketing can improve your business? Here, we outline just a sample of the ways that using proper SEO tactics can finally provide the results you've been looking for. 

Reach a Wider Audience

Traditional advertising methods are extremely limited. Billboards, flyers and conventional ad spaces will only be viewed by a small number of people. What's worse, is that many of those who do encounter your advertisement aren't even in the market for your products and services. However, when you're properly utilizing SEO techniques, your site will appear to someone who is actively searching for that specific item online. This means that not only will your company be able to sell to people around the country and the world, but brick and mortar businesses will become more visible to local customers as well. 

Create Brand Recognition

There's a common rule amongst marketing professionals known as the Rule of Seven, which states that the average person must come into contact with a product or brand at least seven times before they are comfortable making a purchase. When you achieve a top ranking for a popular keyword, customers have an opportunity to visit your site multiple times, without costing your company extra money. Even if they don't click on the link, seeing your name appear several times over the course of a few days, weeks or months, will make them more likely to recognize your brand in the future. 

Receive a Higher Return on Investment Over Time

Pay per click campaigns are an excellent way to get fast attention and bring large amounts of traffic your way. Unfortunately, once your funding slows down, so do your results. As competitors quickly swoop in to take your spot, you'll risk losing current and future customers. Social media posts can also be successful for getting short term attraction to your brand, but will likely stop receiving likes and shares within a few weeks. However, if you receive a first page rank on popular search engines, you'll see a steady flow of traffic if you can maintain your position. While it may take a little bit of time to climb the ladder, the payoff is well worth the effort. 

Ready to Get Your Site to the Top of the Search Results Page? Call iBoost Today

Are you ready to see what search engine marketing can do for your small business? If so, then call the SEO and digital marketing specialists at iBoost. We will work with you one on one to find a customized approach that will get your business to the top.  

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