Do you have a beautiful website that doesn't get a lot of traffic? Have you been posting on Facebook and Instagram almost daily, yet aren't seeing online sales rise? While social media and web design are often effective ways to find new customers, few methods are as effective long term as search engine marketing. SEO, also known as search engine optimization, is one of the best ways to get consistent, organic traffic to your product and sales pages. With over 1.5 billion users worldwide, ranking high on Google is the number one way to get attention from online shoppers. At iBoost, we help businesses improve their SEO and digital marketing techniques so they can grow their online presence and find loyal new customers. Are you still unsure how search engine marketing can improve your business? Here, we outline just a sample of the ways that using proper SEO tactics can finally provide the results you've been looking for.
Reach a Wider Audience
Traditional advertising methods are extremely limited. Billboards, flyers and conventional ad spaces will only be viewed by a small number of people. What's worse, is that many of those who do encounter your advertisement aren't even in the market for your products and services. However, when you're properly utilizing SEO techniques, your site will appear to someone who is actively searching for that specific item online. This means that not only will your company be able to sell to people around the country and the world, but brick and mortar businesses will become more visible to local customers as well.
Create Brand Recognition
There's a common rule amongst marketing professionals known as the Rule of Seven, which states that the average person must come into contact with a product or brand at least seven times before they are comfortable making a purchase. When you achieve a top ranking for a popular keyword, customers have an opportunity to visit your site multiple times, without costing your company extra money. Even if they don't click on the link, seeing your name appear several times over the course of a few days, weeks or months, will make them more likely to recognize your brand in the future.
