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Why Isn't Your Site Ranking?

03/12/2023

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Newly Launched Website

If you've just launched your website, or recently moved your site across platforms, don't expect to get to the highest rank overnight. Achievement takes patient and determination. Many of your competitors have been working on their website for many years, and likely have professional SEO experts who work 24/7 to ensure that their pages are optimized for the latest algorithm. Don't become discouraged. Building organic reach takes a little bit of time. You'll need to continue publishing content, building links and gaining trust with Google before you'll see the final results of your efforts. In the meantime, you might consider investing in occasional Pay Per Click ad campaigns so that you gain brand recognition and new traffic while you're working to improve your rank.

Inconsistent and Low Value Content

Static websites may have been effective enough in the 90's, but keeping a single page site that's never updated is the fastest way to sink to the bottom of today's search engines. Google has an obligation to their users to keep the top results relevant and fresh. That means the algorithm will favor websites that are frequently publishing new, highly valuable content. If you don't have a blog, then you probably won't achieve the same level of success as the competitors who are publishing content once or twice a week. It's also important that you do your research ahead of time and use appropriate keywords throughout your blog posts and product or service pages.

Lack of Links

Links help establish authority in the online world, so if you aren't using links at all, then you'll have a problem lifting your site ranking. It's important to include three different kinds of links: internal links that direct readers to other pages within your website; external links that send readers to other authoritative websites, and links to your page from external websites with a well-established reputation. Link building can take time, and requires a lot of work, but you'll reap the benefits long term.

Need Help Optimizing Your Website? Get Help from the Experts at iBoost

Are you ready to get to the top of the world's most popular search engines? Today's business owners juggle a lot of responsibilities. Let our experienced digital marketing professionals put their skills and knowledge to work for your company. We'll create a customized solution that will help you achieve the results you've been looking for online.