Why is PPC Getting More Expensive?
With the growing popularity of Google Ads advertising, you may have noticed that campaigns have been getting more expensive over the years. Many different factors are contributing to the rising costs, some of which are beyond your control. However, by properly managing the things that you can control, you can decrease your ad budget and get a higher return on your investment. At iBoost, we offer professional PPC management for our clients. We enjoy helping them reduce marketing costs by streamlining the process of paid advertising on platforms like Google and Facebook. If you’ve been spending a fortune on PPC ads and aren’t getting the results you expected, read below for some tips on how to navigate the increasing expense of modern marketing campaigns.
Competition
It's no secret that competition is a major driving force behind pay per click inflation. As more and more advertisers enter the market, it becomes harder to get noticed in paid searches. This means that companies have to bid higher to show up on the first page of results.
Quality Score
The Quality Score is a metric that Google uses to determine how relevant your ads are to the keyword you are bidding on. It's a measure of how well your ad matches what users are searching for and how likely they are to click on it. If you have a low-quality score, it will cost more money to get people to click on your ads. You’ll also have lower click-through rates, making them less effective at converting customers.
