Have you worked hard to create pay-per-click campaigns, social media posts and quality sales pages, but your website still isn’t getting a lot of traffic? If your site’s Google ranking has been swiftly declining despite your best marketing efforts, then you might be missing a key piece of the puzzle, technical SEO. At iBoost, we help business owners and managers across the nation find new ways to boost their online sales using the latest search engine optimization and digital marketing techniques. We want you to have incredible results as well. Here is some advice on how you can begin improving your technical SEO.
What Sets Technical SEO Apart?
While keywords and advertising play a vital role in attracting more online customers, there are other factors to consider. The algorithms of popular search engines use bots to crawl through your web pages, looking for metadata and information that can help them rank your site. They look for server optimization, code and security features, things that marketing departments aren’t always familiar with.
What Can Happen if Your Technical SEO is Flawed?