Most companies understand the importance of having a website in today's marketplace. However, many business owners haven't had the time or the opportunity to learn how to design a modern website that brings in traffic and creates loyal customers. Small businesses often struggle with keeping their old site current with new trends and the demands of a tech-savvy client base. Large corporations might have the resources to hire an entire technology and marketing department, but most small retail stores and service providers have no room in the budget for additional overhead costs. At iBoost, we help companies of all sizes increase their visibility and raise their conversion rates. We would like to share a few ways that you can take your site design to the next level.
Toss Out Flashy and Outdated Images
Websites in the 90's were often littered with pages packed full of widgets and flashy pictures that were meant to instantly grab the attention of web surfers. This experimental phase of internet life has thankfully come to an end, and any site that still employees these tactics are probably turning away traffic. Modern internet users have finer tastes and are accustomed to demanding a higher level of design when browsing through sites. If you want to seem relevant to your customers, it's important that you show them you care about providing the right environment for them, both online and in person.
Plan Your Pages Around Keywords
Many business owners that create their own website don't start with a plan. Their pages and posts are often random and inconsistent. Later, as they begin to develop a keyword strategy for SEO purposes, they struggle to find popular keywords that can drive their content to the top of search engine result pages. The best approach when formulating your content creation plan, is to research the best keywords for your location and industry first, then choose pages and blog topics that integrate them.
