Types of Digital Marketing
The term digital marketing is used frequently in today’s high-tech world, but many aren’t exactly familiar with the individual methods that fit within this umbrella concept. In fact, the digital marketing world seems to be expanding more and more every year. It can be difficult for small business owners and managers to keep up. At iBoost, we provide high quality SEO, digital marketing and web design services for business of all sizes. Our team of specialists enjoy helping our customers find new ways to improve their online reach and increase sales, and we want to help you achieve similar success with your company. Are you interested in diving deep into the modern methods of digital marketing? Here is an explanation of the four most utilized techniques that you can implement right away.
Search Engine Marketing
In the early days of the internet, the phrase “search engine marketing, or SEM” was frequently used to describe both free and paid methods of attracting traffic to your website. Eventually, the term SEM became used primarily for paid advertising, such as Google AdWords. This is a great method for gaining results for your campaign right away but requires advanced targeting techniques to achieve maximum value for your efforts.
Search Engine Optimization
SEO or “search engine optimization” is one of the most widely used online marketing techniques. Its low cost and long-term payoff offer many rewards. SEO helps companies build their audience over time by pushing individual webpages to a higher rank on popular search engines like Google and Bing. This can be achieved through the publishing of high-quality content, use of relevant keywords, improving loading speed and creating backlinks. Most businesses prefer to use a combination of SEO and SEM methods to achieve the perfect balance of short term and long-term gains.
Content Marketing
Content marketing has become absolutely essential for modern businesses. Without quality content, it is difficult to retain traffic from Google links or paid ads. It is important to create valuable information that is helpful to your target audience, which helps to build brand loyalty over time. Content marketing is also an invaluable aspect of SEO, because search engines look for the best content across relevant websites. Forms of content marketing may include articles, blog posts, infographics, videos, ebooks, case studies, white papers and podcasts.
Social Media Marketing
Social media marketing is the process of attracting attention to your brand through the use of social media platforms like Facebook, YouTube, Twitter and Instagram. Since billions of potential customers are using these sites every day, it is a great place to find consumers who are already interested in your products or services. SMM can involve both pay-per-click advertising within individual social media channels, as well as scheduling quality and consistent posts on the most effective sites for your industry.
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