Social Media can be difficult for business owners to navigate. There are so many different platforms available, and each one seems to have an entirely separate set of rules, algorithms and culture. Twitter can be especially difficult, because it is so different than Facebook. In all other social media channels, there's no limit to how much you can say, or what kind of content is embedded into your post. However, when you use Twitter, you've got to fit your entire promotional message into 140 characters. That's no easy task. Twitter knew this was a problem for digital marketers, and they created the perfect solution, Twitter Cards. These allow you to turn your simple tweet into so much more. You can engage customers with different forms of media and summaries of your blog post, article or product right into the tweet, without taking up all of your available characters.