Some of the biggest questions people ask about digital marketing centers around timing. What time of day should we advertise? What's the best day of the week to reach potential customers? What holidays bring in the most return on investment? Thankfully, PPC ads have the power of analytics behind them.
When your company hire's a professional Pay Per Click management company like iBoost, you can be sure that your campaign is empowered by some of the most advanced and extensive analytics software available on the market today. Planning your business' promotional calendar is a lot easier when you're aware of the most profitable seasons of the year for online businesses.
In this post, we have narrowed down the top 3 times of the year to run a successful PPC ad for your product, service or organization.
Obviously the most profitable month of the year for almost any business is December, particularly if your small business is in the retail industry. During this month and a half time period, some stores make more money than they do in all other months combined. The season normally kicks off on Black Friday, a sales day that was once limited to the US but thanks to eCommerce, is becoming popular all over the globe.
Whatever your company's niche, running an ad campaign during this time can be extremely lucrative. People expect to spend money during the holidays, and may already be searching for the products your company sells. During this time, many shoppers are in a rush and are looking for good deals. Make sure that you optimize conversion for your business by reaching out to all holiday's celebrated during November and December from around the world. Use split testing on different ad copy with keywords like Christmas, Hanukkah, Kwanza and even holidays that might be obscure in the US like Singles Day in China which pulls in $6 billion annually.
May is another highly profitable time to invest in a Pay Per Click campaign. Mother's Day is one of the biggest retail holidays of the year. This is a great time to advertise for restaurants as well. May is right before the beginning of summer - a time when many people are looking for things to do with their family and are willing to spend more money on entertainment and non-necessities. The financial dip from the past holiday season has already been refreshed by tax returns and the next one is still months in the future. People may be more likely to try out a new product or service at this time because they have a little extra wiggle room in the budget.
The month of October often gets overlooked by businesses but running an ad campaign during this season can lead to solid returns, particularly for international markets. Halloween is a major retail holiday. American's spent $7 billion dollars on Halloween in 2015. Also, many shoppers who prefer to be thrifty and prepared for the holiday season often start their search early before stores get overcrowded and deals are still easy to find. October is also great for global retailers who sell products in India. The average person in India spends the equivalent of $260 for Diwali every year.
Although Pay Per Click ad campaigns are already an excellent way to be more efficient with your company's advertising dollars, there's no such thing as over planning when it comes to your business' potential revenue. Freedom of choice is a major selling point when it comes to online marketing, but it can also be equally paralyzing. Having too many options to choose from can make it difficult to narrow down the best methods and techniques for creating and launching a successful campaign. Having a PPC management company like iBoost on your team means experts will be working hard to choose the best options for your company so you can focus on growing your business.