Tips to Improve Your Google Business Profile in 2023
As you may have heard, Google Maps is now a major part of the search engine ranking algorithm. So if your business has not focused on Google map optimization, you could be losing out on valuable SEO traffic. At iBoost Web, we help companies of all sizes improve their search engine rank with a variety of services including Google Business Profile optimization. We understand the importance of this key feature, and we want you to harness its power as well in the coming year. If you're ready to improve your online sales in 2023, pay attention to the tips listed below.
Complete All Profile Sections
The first step in improving your Google business profile is to complete all of the sections. This includes filling out your company name, address, phone number, and email address. It's also important to fill out the social media links section so people can find you on Twitter, Facebook, or Instagram. You should also add a website link to your profile so people can visit it if they have any questions about your company.
Add Services and Products
Some business owners are unaware that they can add services and products to their Google Business profile. If you have not taken advantage of this important feature, then it's time to do so. Think of it like a preview of your website, where potential customers can catch a glimpse of your offerings. This is a great way to show people what you do, and how you can help them.
Select the Right Category
Selecting the right category for your business is one of the most important steps you can take to get your Google Business profile noticed. If you choose the wrong category, it could be detrimental to your visibility and lead to a loss of potential customers. If your business can fit into multiple categories and you are unsure which category to choose, check out local competitors to see which options they have chosen.
Encourage Customers to Submit Reviews
There is nothing more valuable than a customer's opinion, and it can make or break your reputation on the web. It is no surprise that Google looks at ratings and reviews as a measure of how trustworthy your business is. If you want to improve your Google business profile, you should work on getting more positive reviews. You can ask customers directly for reviews by sending them an email or asking them in person when they pick up their order or pay for their service. This will help build trust and improve your ranking on Google, which can lead to more sales.
Ensure the Accuracy of Your Information
A lot of people do not realize that the information you enter in your Google Business Profile is used by search engines to help them index your business. That is why it is important to make sure all of your information is accurate. Check your business name and address, phone number, hours of operation, and website URL at least once per month, as well as your category and description.
Upload Pictures
Adding a picture to your Google Business profile is an easy way to make your listing stand out from the crowd. You can add photos of your products, your storefront, and even yourself. The more detailed and specific you get, the better. If you are looking at competing businesses in an area, find out what their pictures look like and try to match or exceed them.
Post Content on Your Account
Posting regularly on your Google My Business profile is a great way to keep people engaged with your company. Regularly posting content will help establish you as an authority in your industry and make it easier for people to find you when they search for keywords related to your business. Make sure to include links to your website in each post so that visitors can learn more about what you do and how they can use it. This helps increase traffic and leads.
Respond to Questions
Every Google Business profile has a section called “Ask and Answer Questions”. This feature allows owners to answer FAQs from customers. By answering these questions with the proper keywords you will not only increase your authority in the eyes of potential clients, but you can also greatly improve your Google rank. While customers can post their own relevant questions, owners can also publish their own questions and answers, so you can update this section regularly with new information.
Do You Need Professional Google Business Profile Optimization?
Google Map Optimization can give you a major advantage over the competition. If you are ready to get your listing on the first page of Google search results then contact the team at iBoost today. Our team of experts will carefully analyze your current profile based on all the latest trends in SEO best practices and make recommendations for how we can improve the way your business appears in search results.
