Tips for SEO Maintenance

Frequently Publish New Content

If you publish your site once and then never go back, you aren't going to get great results. It's likely that you'll fall to the last page of Google, where no one will ever find you. In order to get to the front of the line and stay there, you have to keep producing content, so that Google's algorithm can see you work hard to provide valuable and relevant content to their users. Publishing weekly blog posts is a great way to stay in control of that top rank. 

Review Your Page Titles and Descriptions

Not only are your page titles and descriptions important for web crawlers, they also appear on your site link on the search engine results page. Most internet users base their choice on the description and title, so it's vital that you are using the best keywords and not wasting an opportunity to drive more traffic to your product or service pages.

Make Sure Your Sitemaps are Accurate 

Sitemaps are XML files that work as a directory for all the URL's on your website. Web crawlers use these to easily find the pages you want to be indexed. Sometimes, certain URL's can drop off the radar if they've been modified. Google won't re-index it for you, so it's up to you to periodically check your sitemap and make sure that they are all actively appearing in search results. 

Test Your Site's Speed

Site speed can cause a dip in your SEO ranking and make potential customers frustrated. You don't want to work hard to bring traffic to your page, only to make them run to the exit once they've arrived. Keep your customers and the web crawlers happy by doing a site speed check at least once a month. 

Get Regular SEO Audits

If you're unsure how to perform SEO maintenance methods properly, or simply don't have the time, consider scheduling regular SEO audits with an experienced professional. This is one of the easiest and fastest ways to ensure your website stays in tip top shape, without having to lose focus on your other priorities. 

Do You Need to Revamp Your Website's SEO? Contact iBoost Today

Is it time for your next SEO audit? Contact the SEO and digital marketing experts at iBoost. Our team of experienced specialists will help you assess the performance of your website and help you push underperforming pages up the ranks. Call us today to find out how we can help you grow your online reach.