Most businesses spend a lot of time and money creating beautiful, user friendly websites. As more people turn to search engines to discover new companies, it becomes ever more important that businesses of all sizes and industries do everything they can to maximize their site's SEO. Just like your buildings plumbing and electrical system, your website's SEO needs regular maintenance to ensure that everything is continuing to run smoothly. You don't want to go months without knowing that one of your most highly trafficked blog post has been deindexed by Google. Staying on top of your SEO will make sure that you will continue to benefit from the investments you've made to get you to the front page of popular search engines and social media channels. At iBoost, we help companies connect with new customers using the latest SEO and digital marketing techniques. We want you to achieve amazing results for your efforts as well. Here are a few tips and tricks for keeping your site functioning at its best.
If you publish your site once and then never go back, you aren't going to get great results. It's likely that you'll fall to the last page of Google, where no one will ever find you. In order to get to the front of the line and stay there, you have to keep producing content, so that Google's algorithm can see you work hard to provide valuable and relevant content to their users. Publishing weekly blog posts is a great way to stay in control of that top rank.
Not only are your page titles and descriptions important for web crawlers, they also appear on your site link on the search engine results page. Most internet users base their choice on the description and title, so it's vital that you are using the best keywords and not wasting an opportunity to drive more traffic to your product or service pages.
Sitemaps are XML files that work as a directory for all the URL's on your website. Web crawlers use these to easily find the pages you want to be indexed. Sometimes, certain URL's can drop off the radar if they've been modified. Google won't re-index it for you, so it's up to you to periodically check your sitemap and make sure that they are all actively appearing in search results.
Site speed can cause a dip in your SEO ranking and make potential customers frustrated. You don't want to work hard to bring traffic to your page, only to make them run to the exit once they've arrived. Keep your customers and the web crawlers happy by doing a site speed check at least once a month.
If you're unsure how to perform SEO maintenance methods properly, or simply don't have the time, consider scheduling regular SEO audits with an experienced professional. This is one of the easiest and fastest ways to ensure your website stays in tip top shape, without having to lose focus on your other priorities.
Is it time for your next SEO audit? Contact the SEO and digital marketing experts at iBoost. Our team of experienced specialists will help you assess the performance of your website and help you push underperforming pages up the ranks. Call us today to find out how we can help you grow your online reach.