Tips for Maximizing Facebook Visibility

Has your business been on Facebook for years, but you're still not seeing results? It can be frustrating to post almost daily, yet receive few followers and little attention. Many small business owners become overwhelmed with responsibility as they attempt to juggle important daily tasks with learning the ins and outs of social media. At iBoost, we help companies of all sizes grow their online reach using the latest digital marketing and SEO techniques. Our team of experts enjoy helping businesses achieve their goals, and we want to help you do the same. Here are a few tips for how you can grow your visibility on Facebook, and increase your online sales and leads. 


Why Does Facebook SEO Matter for Businesses?

There are over 2 billion active Facebook users worldwide. Over half of Facebook users visit the site at least once a day. By contrast, 4 billion people have access to the internet. This means that this single website is as almost as popular as the internet itself. For this reason alone, it makes sense for businesses to harness the power of the platform and reach out to potential customers. As more and more users begin to use the search feature to find what they need on Facebook, SEO becomes ever more relevant and valuable. Here are a few suggestions for how you get the best results from your Facebook content. 

Keep Track of Any Changes 

In the fast-paced world of social media, it's vital that you stay on top of any updates or changes made to the algorithm, processes or features of the platform. What's working today may be outdated next week, and the only way to know that you aren't wasting your time, is to remain educated and be willing to learn and adapt as needed. The Facebook blog is an excellent resource, so be sure to visit their page regularly so you can prepare for any sudden shifts.

Utilize All Platform Features 

Posting on your business page is just one of many different options you have on Facebook. Make sure you're taking advantage of every opportunity by participating in all available features. Start a Facebook group, produce Facebook Live videos, write lengthy articles in the form of Notes. All of these activities will increase the likelihood that you'll be found by users who are searching for your product or service on Facebook. 

Use Proper SEO Techniques in Posts When Sharing Your Content

Using the right keywords and meta tags in your blog posts, product listings and landing pages is an excellent way to get to the top of Google and Bing search results, but keep in mind that this won't translate to Facebook's algorithm. If you want to see your posts, videos and content appear in Facebook's search results page, you'll need to include the right keywords and hashtags in your posts, title tags and profile page. 

Be Sure to Select the Right Privacy Setting on Posts

Before sharing posts, check your privacy settings and make sure to select "everyone". Otherwise, you may only be sharing content to existing followers and friends. While this can help retain your current fans, it won't help bring new customers to your page. 

Are You Ready to Improve Your Company's Visibility on Facebook? Get Help from iBoost

Is it time for your business to take your social media marketing strategy to the next level? Let the experts at iBoost help you achieve the results you've been looking for.