Tips for Improving Your Site Search User Experience

Make Sure Your Search Bar Is Easy to Find
On many websites, the search bar is hidden in a corner, or at the bottom of the page, where few will ever find it. If a customer is trying to find a blog post, service page or product, they may decide to leave your site altogether if they can’t find a way to search for it. Place the search bar in a prominent location where it can be easily viewed. 

Provide Search Suggestions on Results Page
Imagine that a customer is browsing through your site for the first time, trying to find a specific product. They type a description in the search bar, but the page loads and says “No Results Match Your Search Criteria”. In many cases, that person will assume you don’t carry the item, even if you do. Make sure you use a high quality on site search engine that’s capable of providing suggestions when there aren’t any direct results listed. This may give them an additional opportunity to find their way to appropriate page. 

Don’t Overwhelm Customers with Too Many Results 
While blank pages can send clients away fast, so can having too many results. If they type in a few simple keywords and receive a hundred links, but nothing stands out, they could get lost or distracted by irrelevant information. 

Provide Advanced Search Options for Products
If you sell products on your website, it’s important to provide advanced search options and filters, so your customers can sort the results by characteristics like price, color, size, etc. They may not be able to phrase exactly what they’re looking for in a search bar, but can narrow their options down as they browse your inventory. 

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