Tips for Creating Your First Facebook Ad Campaign
Social media has become omnipresent in our modern world, and Facebook is perhaps the most ubiquitous of them all. This famous platform provides pay per click ad campaigns with some of the most robust and rich features available online today. However, running your first campaign can quickly become overwhelming, and it's hard for businesses to know where to start. At iBoost, we help companies of all sizes grow their businesses using digital advertising, content creation and advanced SEO techniques. Over time, we've acquired an extensive amount of knowledge, and know what it takes to create a successful ad campaign using Facebook. Here are a few tips and tricks that can help your first attempt go as smoothly as possible.
Pick the Perfect Objective
When you begin your ad campaign, Facebook will provide three different objectives to choose from: Awareness, Consideration and Conversion. It's very important to make the right decision, because your choice will affect the way the campaign is viewed by Facebook users. Awareness is for exposing your brand to a new audience. Consideration will increase engagement, traffic, views, likes and follows. Conversion is for promoting specific offers, products and services and driving sales by acquiring new customers. While each pathway has its own benefits, it's important to choose the correct avenue for each individual ad campaign.
Use Audience Insights
Audience Insights is what makes Facebook Ad's so effective. Businesses can use this feature to narrowly target very specific groups of people who will most likely be interested in your products or services. There are many different variables to choose from including age range, gender, language, interests, behaviors, demographics and more. When chosen properly, your insights can significantly increase the effectiveness of your campaign, and reduce your overall costs.
