Search engine optimization requires multiple layers of effort to be successful. In fact, there are three primary forms of SEO strategies that should be implemented by anyone who wants their web pages to rank higher on Google and other popular sites. At iBoost, we enjoy helping our clients find the best ways to maximize their content to reach new customers, and we want you to reach the same goal for your company. Here are the three types of SEO, and how you can use them to increase traffic and online sales.
Off-site or off-page SEO techniques involve enhancing your web page’s authority and influence. This most often is achieved through quality backlinks from relevant and respected websites in your industry. There are many ways you can get backlinks, including guest blogging, reaching out to influencers and bloggers who publish relevant content, and inviting reporters or news organizations to cover your business. These methods should bring traffic to your site from other destinations, and help you grow your reputation with audiences and with Google’s algorithm. Avoid paid lists and other low quality link building methods, as this can do more harm than good long term.
On-site SEO strategies are used to maximize the effectiveness of each unique page across your website. All of the on-site SEO techniques are used to increase the likelihood that someone searching for the kinds of products and services you provide, will see your web link at the top of first results page. Important factors include keyword research and optimization and the publishing of high quality content. Properly written blog posts, service pages with locally targeted keywords and embedded videos from your YouTube channel can all help to improve your on-site SEO performance.
While the prior two forms of SEO largely involve published content and links that are viewed by customers, technical SEO strategies are created in the backend portion where Google bots crawl. Elements that fit into this category are site structure, proper indexing, site speed, mobile friendly design and quality of security. If you’re unsure whether your technical SEO is up to par, an SEO audit can help you find hidden issues and subtle ways to increase your sites attractiveness to search engine algorithms.
Why You Need to Implement All Three Forms of SEO for Your Business
Focusing on one strategy won’t provide the results you want. Too many businesses in your industry are using the latest techniques to keep their site’s pages at the top of Google. If you want to compete, you’ll have to do the same. When you’re properly implementing on-site, off-site and technical SEO methods, you’ll enjoy the benefits of a balanced strategy that will propel your website up the ladder, and help you maintain your high rank.
Are You Ready to Grow Your Online Audience? Get Help from the Experts at iBoost
Have you become frustrated with having a low site ranking, despite all your hard work? Let our SEO and digital marketing specialists create a customized strategy that will get you closer to your goals. Contact us today to find out how we can help.