A lot of pressure is often placed on the sales team. After all, the ability to successfully sell a product or service is ultimately what makes or breaks a company. Being a sales rep isn't an easy job. It takes a strong drive and a willingness to press onward in the face of adversity. Many attempt a career in sales, but it's only a handful of enthusiastic individuals that have successfully mastered it. We've all dealt with annoying sales reps that seem to say all the wrong things. Thankfully, those mistakes can be avoided with a little intention and understanding. Recognizing and eliminating these four frequent slipups can help take your sales from flat to soaring in no time.
Knowing Too Little About the Product or Service
Many sales reps may have a predesigned sales pitch, or have a list of features and product information in front of them. They may be prepared to answer the FAQ's, but what happens when a potential client asks a less obvious question? What if they want to know more about the direction or mission of the company itself, or desire a deeper understanding of how the product or service will benefit them. In such cases, it takes a sales representative who goes the extra mile and tries to understand their companies culture and vision. They need to have a more complex understanding of what their company is offering and brainstorm various ways that it might help clients in different situations.
