Supercharge Your Electrical Company Marketing 

SEO for Electricians is Extremely Important

There are typically only two ways for people to find their way to your site. Either they type in the URL directly or they use a search engine such as Google or Bing to look for the services you offer. If they don’t already know about your business, and your website is buried on page ten of Google, then they won’t find you. In order to attract new customers, you need to make sure that your company is at the top of search engines. SEO is a long-term strategy that will pay dividends. While it requires patience, planning, and a commitment to consistency, you'll be rewarded with increased organic traffic and more sales for your business.

Improve User Experience with a Modern Website Design 

Today’s consumers have high expectations when it comes to web design. They want a fresh look, easy navigation and responsive features that allow pages to be viewed on any mobile device. If you’re still using an outdated site that is cluttered and difficult to use, they will quickly leave and find competitors in your area. Make sure your website is mobile-friendly and beautiful to encourage online traffic to stay long enough to learn about your services and schedule an appointment. 

Optimize Your Pay-Per-Click Ad Campaigns 

Failing to properly target the right audience can cause electrical companies to lose a lot of money on advertising. If you’ve been running PPC campaigns, but aren’t seeing the results you expected, then you may need to work on optimizing your approach. By using the proper keywords and targeting the best traffic, you can lower marketing costs, improve your ROI and increase sales. 

Publish Quality Content Regularly 

The algorithms depend on published content when it comes to making recommendations to web users. If you aren’t putting articles on your site at least once a week, then you’re missing out on a major opportunity to generate free leads. However, publishing short, poorly written posts can actually make matters worse. Tactics like keyword stuffing, plagiarizing another company’s work, or repeating content, again and again, can cause your site to be de-indexed. On the other hand, uploading relevant, long-form content that is professionally written can skyrocket your pages to the top of the first page of Google. Not only does this improve your revenue, but it also establishes your authority and trustworthiness to the algorithm and to potential customers. 

We Offer Professional SEO Services and Website Design for Electricians

We know that the internet is an incredible tool for any company, and especially so for electricians who are looking to get the word out about their services. But business owners often find it hard to balance management of daily operations with the increasing demands of internet marketing. That’s why we’re here. The specialists at iBoost know the incredible influence of web design and SEO for electricians, and our team is ready to help customers take notice. Speak with our marketing professionals today to get started.