Social media has only been around for a decade, yet it has completely transformed the world we live in. These platforms have revolutionized the way that businesses small and large can interact with people in their local community and around the world. Unfortunately, many business owners neglect to use social media. They may have one or two personal accounts, but when it comes to developing a cohesive online presence, it can feel overwhelming. Here's a few tips and tricks that can help you optimize your social media channels.
Build Relationships
In traditional advertising, you put up a billboard, run an ad in a newspaper or invest in a commercial that airs on a local TV station. These methods require the advertiser to create a connection using images and sales copy, but once it's out in front of the public, there isn't a lot of interaction that takes place afterward. Social media is social. That means you're expected to engage with your followers, not just post every few days and never look at it again. Your social media posts are a way to connect with potential customers and build brand awareness. It can also help make you aware of dissatisfied clients so you can mend the relationship. It can show others you're trustworthy and that you care about your customers enough to take the time to address their issue publicly. Don't waste the opportunity to build lasting relationships, if you are successful, then you'll have a large team of loyal return customers.
