Should Your Small Business Be on Instagram

It may seem that every month, a new social media platform emerges as the shiny new way to gain more likes, follows and eventually, sales. It can be frustrating for busy small business owners to know what's worth their time. After all, most owners and managers juggle a dozen different daily roles, and most people don't have the time or industry knowledge to know where their precious energy should be focused. It's for this reason that many people miss out on the amazing benefits of Instagram. A lot of business owners don't really understand how taking pictures and posting them online can grow their audience. However, in a world where visual stimulation is becoming increasingly important for digital advertising, Instagram provides a great way to gain a fast following and connect with potential customers. At iBoost, we help businesses of all sizes find new ways to grow their online audience and grow their revenue. We want to help you do the same. Here are a few reasons why Instagram can help your small business find new customers and make more money. 


Funnel Instagram Users to Your Website and Other Social Media Channels

Link to your website or favorite social media channel inside the bio that's at the top of your profile. This will direct traffic from Instagram to areas where you can expand on your offerings and convince them to become a paying customer or permanent follower. This is a great way to grow your email list as well. 

Test Out New Ideas Without Investing a Lot of Time or Money

Writing a blog post, recording and editing a YouTube video and other forms of social media sharing can take a lot of effort for little results. With Instagram, you snap a picture, edit it within the platform and publish it within seconds. You can share product ideas, play around with service offers and have Instagram only sales to experiment and see whether you get a positive, negative or neutral response from your target audience. 

Grow Brand Recognition and Attract New Customers

With over 800 million users, Instagram is becoming a force to be reckoned with online. Many people enjoy Instagram, because they can quickly scroll through their feed without the interruptions or arguments they might find on Twitter and Facebook. Find other brands in your niche or industry and follow people who enjoy the same kind of products or services you offer. Even if they don't make a purchase, they are likely to see your pictures again and again, which will make it easier for them to make a purchase in the future. Make sure to include something with your brand in the picture as often as possible or add a text overlay so they're sure to recognize your posts every time.  

Are You Ready to Boost Your Business with Digital Marketing? Get Help from the Experts at iBoost

Is your small business ready for a big breakthrough? Let the SEO and digital marketing specialists at iBoost help get you there. Our team of knowledgeable, experienced experts can discuss your needs one on one and help formulate the perfect plan for you to grow your brand and skyrocket your sales. Contact us today to find out more.