It may seem that every month, a new social media platform emerges as the shiny new way to gain more likes, follows and eventually, sales. It can be frustrating for busy small business owners to know what's worth their time. After all, most owners and managers juggle a dozen different daily roles, and most people don't have the time or industry knowledge to know where their precious energy should be focused. It's for this reason that many people miss out on the amazing benefits of Instagram. A lot of business owners don't really understand how taking pictures and posting them online can grow their audience. However, in a world where visual stimulation is becoming increasingly important for digital advertising, Instagram provides a great way to gain a fast following and connect with potential customers. At iBoost, we help businesses of all sizes find new ways to grow their online audience and grow their revenue. We want to help you do the same. Here are a few reasons why Instagram can help your small business find new customers and make more money.
Funnel Instagram Users to Your Website and Other Social Media Channels
Link to your website or favorite social media channel inside the bio that's at the top of your profile. This will direct traffic from Instagram to areas where you can expand on your offerings and convince them to become a paying customer or permanent follower. This is a great way to grow your email list as well.
Test Out New Ideas Without Investing a Lot of Time or Money
Writing a blog post, recording and editing a YouTube video and other forms of social media sharing can take a lot of effort for little results. With Instagram, you snap a picture, edit it within the platform and publish it within seconds. You can share product ideas, play around with service offers and have Instagram only sales to experiment and see whether you get a positive, negative or neutral response from your target audience.
