Delegating Marketing Tasks to Staff 

Large corporations often have whole departments dedicated to online marketing. Unfortunately, small businesses don’t usually have the large budgets needed to do the same. Still, competition remains just as fierce, especially in service based industries like plumbing. It can be tempting to hand off important tasks like blog writing, link building, web design and advertising to people who are already on your payroll. In times past, before computers and smart phones, marketing tasks could easily be performed by the company secretary or assistant. In the age of digital media, this simply is no longer the case. Algorithms keep getting more complex, competition remains fiercer than ever before, and the requirements necessary for capturing attention have risen dramatically. Today’s clients are buried under a heap of visual stimulation and social media posts, so getting new customers to schedule an appointment with you instead of them, often boils down to your ability to maximize exposure using the best SEO and online advertising techniques. Hiring a professional company like iBoost, will provide the best of both worlds. You’ll receive full attention from a dedicated team of experienced SEO and digital marketing experts, without the extra overhead expenses. 

Putting Organic Results on the Backburner

Another common error is over emphasizing pay per click campaigns to the detriment of organic results. While raising your web pages to the top of Google’s search results page takes time, patience and technical skills, it is well worth the effort. While paid featured ads certainly have their merit, relying solely on PPC will create a dependency on your marketing budget. On the other hand, if you correctly implement great SEO strategies, then your website will remain in the top spot, while your competitors fall away the second they run out of cash. It’s best to maintain a steady balance between the two techniques, and to remain consistent with your SEO efforts so you can rise in the rankings and maintain your status long term. 

Using Outdated or Static Websites

In today’s mobile obsessed world, having an unresponsive, outdated and template based website is no longer acceptable. Not only does it reflect poorly in the eyes of possible customers, it can also undermine your SEO success. Take the time to properly update and maintain a high-quality website, and you’ll be happy with the results. 

Putting All Your Eggs in One Basket

Are you focusing all your efforts on your Facebook page? Is all your time spent writing blog posts? Have you put an end to pay per click campaigns in favor of old fashioned word of mouth? The biggest mistake to avoid in 2019 is sticking with one strategy. The truth is that to stay on top of competitors, you’ll need to stay relevant across several platforms. Today’s customers expect to connect in multiple ways. Some prefer to find plumbers using social media or sites like Angie’s List, while others rely on Google results. Hyper dependency on a single source of traffic means you’ll be abandoning all the other methods of generating interest. Make sure you keep a healthy balance to best utilize all the available tools at your disposal. 

Looking for Ways to Improve Your Online Reach in 2019? Contact iBoost Today

Are you ready to raise your search engine rank and find new plumbing clients in the next year? Then get the help you need from the experts at iBoost. Contact us today to find out what we can do to help you reach your goals in 2019 and beyond.