Law firms have unique responsibilities when it comes to online marketing. Not only is competition fierce for attorneys, but there may be legal ramifications for unethical advertising or unintentionally giving legal advice in your marketing. More than ever before, having SEO skills is essential for lawyers who are trying to attract new clients. At iBoost, we help companies in various industries improve their online reach and gain valuable customers. We want you to have similar success when it comes to your law firm's website. Here are few suggestions for marketing your site using modern SEO techniques.
Why is SEO Important for Law Firms?
Pay per click campaigns can be a great way to advertise your law firm. However, once your ad budget runs dry, your competition has a chance to immediately take over the top spot instead. With SEO, you're able to organically move your sites to the top, where they will stay without costing a single penny. While staying on the front page will require persistence and consistent content publishing, the results for your efforts will be longer lasting a better investment over time.
Search Engine Optimization for Attorneys
Finding the Right Keywords
The first step to quality SEO is understanding the importance of keywords. It's best to choose a variety of short and long tail keywords in low to mid-range level competition. Do your research ahead of time to find out which kind of keywords local law firms are using.
Organizing Your Website
Make sure that your website is well organized and easy to navigate. Not only will this help you retain online customers and increase conversion rates, but it will also make your web pages more attractive to bots, which will help improve your SEO results.
Maximizing Local SEO Opportunities
Take advantage of other free platforms where you can rank using SEO. Create profiles on popular social media sites such as Facebook, Twitter and Google+. It's also important that you have an active, up to date Google My Business page as well. This will provide multiple pathways for potential clients to find your law firm the next time they are searching online for an attorney.
Link Building for Attorneys
Link building is another essential component of SEO. Sign up for popular online directories, and provide information on other sites such as lawyers.com, Justia or NOLO. Not only will this help to build your authority and online reputation, but it will also offer opportunities to link to your law firms site.
Are You a Law Firm Whose Looking for SEO Specialists? Call iBoost Today
Not seeing the results you wanted from your website? Get noticed with help from iBoost. Our team of experienced, professional SEO specialists and digital marketing experts will work with you one on one to create a customized plan of action for reaching new customers. Whether you need assistance with SEO, content creation, pay per click campaigns, social media management or other digital marketing tasks, the team at iBoost has what it takes to help you reach the next level. Contact our office today to find out what we can do for your company.
