Owning a heating and air conditioning business comes with a long list of responsibilities. From taking service calls to managing employees, most business owners have a lot of tasks to tackle, and have little time for marketing. However, successful marketing is essential to bringing in more clients, and is a key ingredient for increasing revenue. Years ago, simply having a website may have raised your chances of getting picked as the number one company by locals. Now, almost everyone has an online presence and competition is fierce. Small businesses in large cities like Atlanta, New York, Houston and Washington DC have an even bigger struggle to be seen amid the sea of similar companies. The best way to get noticed by new customers is by having a high search engine ranking, and SEO is the most relevant way to get to one of the top spots. So, how does a busy business owner dominate the internet while still running successful daily operations? The team at iBoost has a lot of experience helping businesses like yours attract more customers and would like to share a few SEO tips and techniques that will help your HVAC company get noticed online.
It's important to put yourself in the shoes of your ideal customers and determine how they are searching for HVAC services online. Use tools like the AdWords Keyword Planner to create long tail keywords that will help your local community find you.
Use on-page SEO techniques to improve your chances of being picked up by popular search engines. Make sure that your headings and page copy uses your chosen keywords accurately. Use appropriate internal and external links when possible and always use the quality keywords for each page's URL. If your latest blog post's web address is hvacatlanta.com/1234QRT3879 then you are significantly lowering the possibility that your site will appear on page one of Google. A better option would be hvacatlanta.com/air_conditioning_repair.
The best way to improve your website's ranking is to publish quality content on a regular basis. The search engine algorithms look for web pages that have the right balance of keywords and relevant content. Keyword stuffing or copy and pasting repetitive paragraphs can not only pull your site to the bottom page, but you might even become deindexed. Remember that a search engine is only relevant if their customers can rely on the results page to successfully provide the information, products and services that web users are looking for. That means they will reward websites that take a little extra time to develop authentic, valuable content.
Do you own or manage an HVAC company in a city like New York, Atlanta, Washington DC or Houston? Unfortunately, the larger the city, the bigger the competition can be for small businesses. If you're trying to get ahead of the race, call the SEO and digital marketing specialists at iBoost. Our team of experienced professionals are ready to boost your customer reach by improving your websites search engine rankings. Contact us right away to find out what we can do for you.