In today's highly competitive marketplace, quality SEO is more important for home service professionals than ever before. Every city in America has a local plumber, electrician, locksmith, HVAC, handyman, lawn service company and contractor. And they're all vying for the top spot on the world's most used search engines. Getting the coveted number one ranking can significantly increase the number of site visits, phone calls and appointments and could potentially skyrocket your business revenue. However, with everyone jumping on the world wide web, how can a busy small business owner win the game? Here's a few tips on how you can grow your customer reach and get the SEO results you're looking for.
Use Local Keywords
Many people assume that their top keywords should be the ones that are used most frequently. While that may be true in some cases, generic keywords like "certified plumber" might not be the best choice for a local small business owner looking to compete against large corporate plumbing companies with national reach. Focus instead on using long tail keywords that include your service area, like "certified plumber in Atlanta" or "Atlanta plumber near me".
Service Pages are a Must
Service pages are a great way to increase your rankings while providing valuable information to potential customers. Create a separate page for each service you provide. Be sure the content is rich and includes appropriate keywords and links. If you have a unique service that other local providers in your industry aren't currently offering, then your chances of ranking high for that keyword are even better.
