Modern digital marketing thrives on quality copywriting. As Bill Gates so infamously stated, "Content is King." Businesses spend a ton of money and effort trying to drive traffic to their site and for good reason. However, if you've published poorly written or ineffective copy on your pages, then the return on your investment will suffer. Keep your audience interested in your products or services with compelling copywriting, by avoiding these common mistakes.
Though it might seem like an extra chore, it's very important to choose your keywords wisely. Considering that your content will be based around the words you wish to rank for, it makes sense to do a little extra prep work before writing any web copy, whether it's a blog post or a sales page. Use tools like Google Adword's Keyword Planner and find out what your target market is already searching for. There's no point in wasting precious time and energy on creating content that people aren't looking to find.
Keyword stuffing is a big no-no in the world of SEO. While it was commonplace years ago, the search engine algorithms have become very advanced and they will pick up on those who are trying to game the system. Creating whole paragraphs of repeated words is a great way to get deindexed and shut down by Google. Remember that search engine companies are running a business too, and their job is to make their customers happy. If internet users were being consistently driven to sites with spammy, useless content, people would stop using it. So, go ahead and do the work and create meaningful copy that will provide value to potential clients.
Once you realize that you should keep keyword density balanced, it becomes apparent that choosing only one keyword isn't the best way to go. While overusing keywords is frowned upon, it's still smart to use your content efficiently. If you can find several keywords that you want to rank for, use them. Just make sure that you create a cohesive narrative around the words in a way that makes sense and is compelling. There still needs to be a nice flow or you'll turn off your readers, and your future customers.
Some people focus so hard on driving traffic to their site, that they end up losing sight of ways to keep their audience intrigued enough to stay. Remember that if your copy isn't keeping them scrolling for more information or leading them to a sales page, then you're missing half of the equation. Make sure that your writing is addressing their concerns and needs, and directing them toward something. Always be sure to include a call to action on every page, whether it's asking them to buy something, schedule an appointment or sign up for a mailing list.
Some people assume that having a sleek, modern website will make up for less than stellar writing ability. While no one expects (or even wants) your sites content to read like a bestselling novel, it's important to be well versed in basic grammar and spelling. While most internet readers are more likely to scan your posts, don't let that become an excuse. Having bad writing will reflect poorly on your company. Having professional content will aid in trust and boost your reputation.
Quality copywriting is more important than ever before and creating great blog posts and sales pages can be very time consuming. At iBoost, we understand that today's busy professionals don't always have the time to consistently create professional content in addition to managing the daily operations of a successful business. If you're ready to invest in writing services that will help you grow your authority and attract new customers, contact iBoost today and find out how our copywriting services can help you.