Many plumbers use PPC (Pay Per Click) campaigns to advertise their website online. This method is effective and will get your website featured on the front page of Google. However, the cost for service industries such as plumbing can be extremely expensive. The average cost per click for plumbing related keywords is $30. That means it will cost you a minimum of $300 for just 10 clicks, and that doesn't guarantee that any of that paid traffic will schedule an appointment. With a budget of $300 a day, many plumbing companies spend upwards of $10,000 to $30,000 every single month. The problem with relying on PPC is that once your allotted budget is spent, your site is still listed several pages back, and your biggest competitor's ads will quickly swoop in and take your place.
With SEO, you can organically build your websites content to match favorably with the latest search engine algorithms. This means that when your web page is listed on the front page of Google, it stays put all day, every day. And best of all, it won't cost you a dime in extra advertising costs. At iBoost, we've helped over 2000 businesses boost their search engine rankings. In fact, over 80% of our customers have achieved first page Google status in only 3 months, for prices starting as low as $199. After all that work, our team has become experts in SEO's positive impact on plumbing related businesses, and we would like to share the ways it can improve your online marketing as well.
SEO stands for Search Engine Optimization. By using SEO techniques on your website, you increase the chances that the most popular search engines will prefer to share your content with their users. While there are dozens of criteria used by search engine crawlers, the following methods are currently the most important factors.
When people search online for a plumbing service, they will generally use similar keywords. For instance, "Plumber in Atlanta". Knowing which keywords are used the most often, as well as what phrases are being underutilized by the competition, can help significantly increase the ability for potential customers to find your website first.
It's important to keep in mind that your web pages aren't the only place that your local community is finding your business. Chances are, you have several social media profiles, listings on Google and review sites. Experienced SEO experts know how to maximize the potential of these listings to increase your digital reach.
One of the biggest factors in search engine rankings is consistently published quality content. Keep in mind that a search engine's top priority is to satisfy their users. If people are getting terrible results in their listings, they will switch to a competing platform. Therefore, if you are going to use keywords, they need to be used responsibly. The days of keyword stuffing or publishing irrelevant information on your page is over. Besides, practices like this will only look unprofessional to people who find your website, and you want those readers to eventually become loyal, paying customers. Always strive to provide value, and you will see a boost not only in search engine results, but in conversion rates as well.
Do you own or manage a plumbing company who could benefit from attracting more clients, then give the SEO specialists at iBoost a call today. Our SEO services start at only $199 dollars a month for one city. Want to expand your reach to your entire local metropolitan area? Add more locations for only $100 per city. Contact us today to find out how our services can help you grow your plumbing business.