Online marketing has come a long way over the past few decades. Buyers are much more likely to find your business by searching online than through outdated methods. In today's fast paced world, few people have time to waste, and the internet provides a way for customers to find exactly what they're looking for with the push of a button. Still, many companies are unsure about making the switch. Some feel like the technology is overwhelming or too complicated and others might simply be fearful of change. While these concerns are understandable, having a reliable team of experts on your side can help alleviate many of these worries. At iBoost, we have helped a lot of businesses grow and manage their online presence, and have discovered that the benefits of digital marketing are well worth the effort. Here are just a few reasons why online marketing can be much more effective than traditional advertising.
Target Your Ideal Customers
Putting up a banner or billboard can attract a handful of interested customers, but many of those who pass by your advertisements may have no interest in your product or service at all. When you market your offerings online, people are often already searching for what you're selling. People in your own city may not frequent the locations or read the newspapers where your ads are visible, yet they may still have a need for what your company provides. They are most likely to visit Google to find out where they can get the item or service, and if you aren't online, your competitors probably are.
Traditional advertising methods can be very expensive. Billboard rentals, ongoing one page ads in the local phone book, or printing brochures and flyers can quickly eat away your entire ad budget in only a few months. What's worse is that there's no way to guarantee that the right customers will even see your ad. When you invest in a pay per click campaign for example, you are already ahead of the game. The internet user is at least interested enough in what you offer to be directed to your website for more information. The few cents paid for each lead is money well spent to effectively convert traffic to loyal, paying customers.
Easier to Pivot if Necessary
Mistakes can be easily made when creating ad campaigns. The design may be off, perhaps the copy is flawed or the message just isn't resonating with your potential clients. When you need to make corrections to an online campaign, it can be done within a few days or even hours without an enormous amount of extra costs. The same cannot be said with print advertising. If you pay for an unsuccessful full page ad in a local lifestyle magazine, the ad will forever exist in that issue. And finding a mistake after printing thousands of pamphlets can be extremely disappointing, not to mention financially wasteful.
Boost Your Websites SEO
Campaigning online will also help lift your website's overall ranking on popular search engines. This will be an added bonus as organic traffic begins to flow your direction without paying an extra cent on ad costs. People will simply be more likely to stumble upon your site's content once it makes it to the coveted first page of Google.
Easier to Monitor Results of Ad Campaigns
Analyzing traditional advertising campaigns can be difficult and inaccurate. If you own a retail store, you can try and keep track of the number of physical coupons your customers bring in, or ask your new clients how they heard about your business and record the answers. However, this can take a very long time to accumulate information, and can take up valuable time while your employees are on the clock. Tools like Google Analytics and AdWords can provide almost instant feedback on the success or failures of your efforts, so you can make changes quickly and ensure that your ad dollars are being well spent.
If you are ready to launch your business into the world of online marketing, call the team at iBoost. We have helped many companies grow their customer reach using the best tools and techniques of the industry. Call today to find out how we can help do the same for you.