No one can deny the enormous marketing opportunities that social media provides. From Facebook and Twitter to Instagram and Pinterest, the world seems to be one giant digital platform. Some business owners assume that all they need to do is step on stage, and suddenly their new fans will swarm them with attention and buying power. Unfortunately, as many frustrated entrepreneurs have learned the hard way, this simply isn't a realistic vision of how social media actually works. For every viral post, there's a million that barely got a click. Time is extremely valuable to business owners, and it can be irritating to spend an entire afternoon crafting a blog post only to hear crickets after publishing to all your social channels. At iboost, we help businesses of all sizes around the country skyrocket their digital influence and online marketing to the next level. If you're tired of getting zero buzz, take some of these tips into consideration the next time you press "post".
Publish Consistently Valuable Content
If you're only publishing a boring sales pitch once every few weeks, you can't expect for there to be very much interest. Social media is "social". That means you must create meaningful relationships if you want your followers to remember you. Most of the social media algorithms choose the content that gets placed in a user's feed based on previous clicks. So, the more they click on your posts, the more likely they will see your content in the future. Create a routine and stick to it. This will significantly increase engagement and improve your chances of getting followers to take action rather than just scrolling past your hard work.
Use Quality Images
We live in a visually based society. When people are using their smart phones, tablets or laptops on a social site, they are usually taking a break. Often, these quick escapes only last a few minutes, so people usually scan through their feed quickly, only stopping when something catches their eye. Therefore, a few sentences that's gotten no engagement isn't likely to win anyone's attention. If you really want to stand out, you've got to upgrade your creative process and use high quality, original images that are branded and recognizable.
