Make Your Restaurant the Busiest Place in Town with SEO
Many businesses can easily adapt to the trend towards digital shopping by creating online stores and selling to a wider, international audience. However, when it comes to the hospitality industry, there is no way to avoid attracting local customers. Independent restaurants, cafes and coffee shops are particularly susceptible to the shift towards digital marketing. At iBoost, we help businesses across the country find innovative ways to grow their online reach using effective search engine optimization and digital marketing strategies. Are you losing customers to big store chains with large advertising departments? Here are some tips that can help you climb to the top of Google’s search list, and fill your tables with loyal clients.
Use Restaurant Related Keywords
Today, most people use their smart phone, laptop or tablet to find a new place to eat. Because they will likely search Google or social media using words like “restaurant”, “coffee shop” or “diner”, it’s important to use the appropriate terms as often as possible on your web pages, articles and posts.
Get Specific
In addition, be sure to get specific about the kind of cuisine offered. When someone is ready to eat, they’ll often search in terms of food types, for example “steakhouse”, “seafood” or “Thai food”. Keep this in mind when posting content, creating ad campaigns or updating your website.
