SEO can be overwhelming for many small business owners. It's easy to get wrapped up in the daily operations of running a company, and let your digital marketing sit on the backburner. However, every day that you're neglecting your customer reach, is another opportunity for your competitors to get to them instead. If you're looking for the basics, here's a few tips for optimizing your businesses search results, so you can bring in more customers and grow your company.
Grow Your Business Listings
A lot of people go straight to sites like Yelp, YP and Yahoo to find local businesses. It's important to make sure you are listed on as many of these sites as possible. Not only does it ensure that you're found by people using this platform, but it will also have a big impact on your Google search results. The best part is, most of them are 100% free to use. Of course, the number one listing to claim immediately is Google My Business. Here's a short list of some other ones that are also popular: