Have you created a sales page that simply isn’t driving the results you’d hoped for? Don’t despair, there are changes you can make to greatly improve your conversion rate. At iBoost, we help companies of all sizes find innovative ways to grow their online reach using proven SEO and digital marketing techniques. We want your product and sales pages to help increase your revenue, so you can reach your goals without stress. Here are some tips on how you can transform your current landing page from dull and dreary to out of this world.
Minimalize the Design
Some people make the mistake of trying to stuff as much information and imagery as possible in their landing page. However, when it comes to modern web design, less is always more. The days of flashing links and busy content is over. You want to use the design of your page to walk customers down a path. Lead them moment by moment toward the call to action, and get rid of anything that distracts them from that purpose. Leave plenty of white space, and use a font that is easy to read and flows nicely.
Use Less Links
Again, when it comes to the number of available links on your landing page, it’s best to simplify. Use your web page to sell a single product or service, rather than linking to multiple options. This only leads to confusion, and increases the likelihood that potential customers will leave your site halfway through the process. The fewer links and buttons you have, the easier it will be for them to know where to click, and the faster they’ll be able to make a purchase.
Browsing the web is most often a leisurely activity done after work or on a lunch break. When interested buyers are scrolling through your site on their smart phone or tablet, they might not be eager to pull out their credit card until a later date. By creating urgency, they’ll feel more compelled to finalize their decision to buy now, rather than later. Utilize this sales method on your page by creating an expiration date to your offer, and include a countdown timer for added emphasis.
Provide a Sense of Scarcity
Scarcity is also a traditional sales tactic that can be easily implemented via landing page. Use a limited number of offers, or explain how many of a certain product is currently available for purchase. Individuals may be less likely to save their cash for next time if they believe the offer won’t be available again. If they assume there’s a long line of people waiting to take advantage of your sale, then there’s a greater chance they’ll go ahead and invest in it themselves.
Include Social Proof
When people shop in person, they can hold the product in their hands, and understand what they’re buying. However, making purchases online can be a bit more nerve wracking. Whether you’re offering a physical product, digital product or service, you’ll have a better time closing the sale if the customer can see that others have enjoyed their investment. For this reason, it’s a good idea to include reviews from other clients. This can be done by going through company reviews on sites like Yelp and looking for positive comments or relevant shares on social media platforms like Facebook and Instagram.
Ready to Grow Your Online Sales This Year? Get Help from the Team at iBoost
Are you ready to see better results from your digital marketing efforts? Let the experts at iBoost help you reach your goals. Our experienced SEO and advertising specialists will work one on one to create a customized plan to skyrocket your online reputation.