Landing Page Design Tips to Increase Sales
Have you created a sales page that simply isn’t driving the results you’d hoped for? Don’t despair, there are changes you can make to greatly improve your conversion rate. At iBoost, we help companies of all sizes find innovative ways to grow their online reach using proven SEO and digital marketing techniques. We want your product and sales pages to help increase your revenue, so you can reach your goals without stress. Here are some tips on how you can transform your current landing page from dull and dreary to out of this world.
Minimalize the Design
Some people make the mistake of trying to stuff as much information and imagery as possible in their landing page. However, when it comes to modern web design, less is always more. The days of flashing links and busy content is over. You want to use the design of your page to walk customers down a path. Lead them moment by moment toward the call to action, and get rid of anything that distracts them from that purpose. Leave plenty of white space, and use a font that is easy to read and flows nicely.
Use Less Links
Again, when it comes to the number of available links on your landing page, it’s best to simplify. Use your web page to sell a single product or service, rather than linking to multiple options. This only leads to confusion, and increases the likelihood that potential customers will leave your site halfway through the process. The fewer links and buttons you have, the easier it will be for them to know where to click, and the faster they’ll be able to make a purchase.
