Is SEO Really That Important for Brick and Mortar Stores?
Are you the owner or manager of a brick and mortar retail store? Many small businesses are finding it increasingly difficult to keep up with the enormous consumer shift towards eCommerce. Thousands of retail shops across the country have had to close their doors, simply because they weren’t sure how to get noticed amidst the sea of online competition. At iBoost, we help businesses of all sizes find new ways to reach customers using the latest SEO and digital marketing techniques. Here are just a few of the reasons why SEO, also known as Search Engine Optimization, is important for brick and mortar stores.
Acquiring New Customers
There may be thousands of potential new customers who live within 20 miles of your retail store. They might even be purchasing products that are similar to the items that are available on your shelves, because they don’t know you exist. In today’s busy world, people rely on their routines to stay on task. Maybe they rarely visit your side of town, or they drive on parallel streets to get to and from work. While they might be missing your billboards or local newspaper ads, they’re guaranteed to notice your business when your website is listed at the top of their Google page.
