Is Billboard Advertising Still Effective?
If you own a small- or medium-sized business, then you might be looking for ways to stretch your dollars and invest them properly. How about a near-500% return on investment? According to the Outdoor Advertising Association of America, each dollar spent on out-of-home advertising returns an average of $5.97 in sales. Though ads on social media sites and television might be the craze, old-fashioned billboard advertising is worth your investment. If you are interested in billboard advertising, there are some things you should know first, however.
What Is Billboard Advertising?
Let’s start with the basics. If you do not already know, billboards are those massive signs you might often see on highways and high-traffic areas. The typical billboard measures about 14 feet high and 48 feet wide. Smaller versions can be found in train stations, subway stations, bust stops, and busy sidewalks. In essence, they are like giant posters that advertise a brand, a product, a service, or a campaign.
What Does Billboard Advertising Cost?
You might have seen this answer coming: it depends. The cost of billboard advertising depends on a variety of factors, but they are on the more expensive end of advertising methods. Pricing can vary between $250 per month in a rural area and tens of thousands of dollars per month in locations like Times Square. This does not include the cost of designing, printing, and constructing the billboard. This might sound like not much if you consider the I7 return on investment estimated by the Outdoor Advertising Association of America. However, you cannot just slap any advertisement on a billboard.
Effective Billboard Advertising
If you want the biggest bang for your buck, then you have got to wisely prepare your billboard advertisement.
Billboards have to get your message across quickly. So, make the advertisement short and easy to remember. In fact, try to make it some short and difficult to forget. The billboard advertisement should not contain a lot of text. Ideally, you want less than seven words on a billboard advertisement. This can be your business name and your motto.
Keep the phrase “a picture is worth a thousand words” in mind when designing your billboard. Since you do not have the convenience of using long text, you have got to get your message across using visuals. Luckily, images capture attention better than text does. Use an attractive and captivating photo, and don’t forget to include your logo.
Finally, keep your audience in mind. If you are advertising on a highway, then you want to make sure not to use anything that can throw drivers off. So, there is going to be a delicate balance to strike. You want to attract attention without distracting drivers from the road.
How to Succeed Online
Billboard advertising is great, but most businesses nowadays succeed online. Your billboard advertising should bring your prospective customers to your online address. That is where iBoost can help. We are an online marketing company dedicated to helping businesses market their brand, products, and services on the web. Call now for a consultation.
