Is Billboard Advertising Still Effective?
If you own a small- or medium-sized business, then you might be looking for ways to stretch your dollars and invest them properly. How about a near-500% return on investment? According to the Outdoor Advertising Association of America, each dollar spent on out-of-home advertising returns an average of $5.97 in sales. Though ads on social media sites and television might be the craze, old-fashioned billboard advertising is worth your investment. If you are interested in billboard advertising, there are some things you should know first, however.
What Is Billboard Advertising?
Let’s start with the basics. If you do not already know, billboards are those massive signs you might often see on highways and high-traffic areas. The typical billboard measures about 14 feet high and 48 feet wide. Smaller versions can be found in train stations, subway stations, bust stops, and busy sidewalks. In essence, they are like giant posters that advertise a brand, a product, a service, or a campaign.
