The internet changed the game for retailers of all kinds. Now, even small businesses have the ability to advertise their featured items to potential customers all over the world. Unfortunately, so many people understand the benefits of building their online customer base, that it’s easy to get lost in a sea of similar providers. At iBoost, we help companies of all sizes find innovative and effective ways to reach their SEO and digital marketing goals. If you’re an online retailer, and you’re not utilizing Google Shopping, you’re likely missing a lot of sales opportunities. Here are a few ways that you can increase your rank on Google Shopping to increase revenue and gain more loyal fans.
Provide a Detailed Product Description
When you’re trying to rank your website higher on Google, most people understand the importance of publishing quality content and information to generate better SEO results. However, when it comes to creating a product page, many business owners neglect to provide the same level of effort with their product descriptions. Keep in mind that Google needs to see relevancy in order to push your product to the top. If you only have a sentence or two as your product description, you’re probably going to fall down to the bottom of the list. This is especially true if you’re selling a product that is already sold in multiple stores online. The key to boosting your product’s performance is to use excellent keywords and to provide as much information about the item as possible.
Encourage Customers to Rate Your Product on Google
Online companies frequently have some sort of review feature on their product pages. However, don’t neglect other options. Google mainly pulls from third party review sites like TrustPilot or comparison shopping engines like Bizrate. Consider finding new ways to get your best-selling products on these kinds of platforms to get better results on Google searches.
Utilize Google Special Offers Feature
There are many online retailers who aren’t aware of the Google Special Offers feature. Special Offers are coupons used by AdWords advertisers, which can be displayed on Google Ads. Google often prioritizes items with Special Offers for their audience. You’ll also improve your chances of being featured on Google Shopping Comparison pages if you use this sales technique.
Avoid Removing Products from Display Ads
It can be tempting to get rid of ads that aren’t generating much attention. However, repeated removal of products can result in lower rankings for your other products. It’s better to adjust your bidding strategy on display advertisements than to completely take them down.
Ready to Sell More Products Online? Get Help from the Experts at iBoost
Are you looking for more ways to improve your product ranking on Google Shopping? Let the team at iBoost create a customized plan to help you reach your online sales goals. Our SEO Washington DC and digital marketing specialists are ready to help your company find new customers and improve your online reach. Contact us today to learn what we can do for you.