Are you looking for more ways to improve your SEO in 2022? Then consider investing more time and energy into Google Reviews. At iBoost, our team of SEO and digital marketing professionals enjoy helping our clients accelerate their online reach and increase revenue. An SEO company will have the education, training, and up-to-date knowledge about algorithms and marketing trends needed to get great results from Google Reviews, but business owners aren’t always aware of how quality reviews can help skyrocket their sites ranking on search engines. Here are some more details about the importance of Google Reviews in today’s digital marketing arena and why you should consider making it a focus in the coming months.
Many business owners might wonder whether Google Reviews is even relevant. The truth is that more than 90 percent of today’s consumers will read online reviews before they commit to a purchase. Google Reviews are one of the leading sources of online reviews, and many online users rely on them in their decision-making process. In addition to gaining a potential customer’s trust, having great reviews can also boost your ranking significantly on Google. Since the company continues to remain the most widely used search engine on the planet, it’s vital that companies pay attention to their reviews.
According to Moz, Google Reviews can impact up to 15% of your total search ranking. Better yet, if a customer’s review contains important keywords related to your product, service, or industry, it can further push your site’s rank to the top of the results page. This is especially important for businesses that have a local customer base because the “near me” listings that provide directions and contact information for mobile users are a key component of successful marketing in the digital age. Appearing on Google Maps can have a massive impact on brick and mortar stores and service-based businesses.
There are multiple factors involved in ranking via Google Reviews. Here is a shortlist of important considerations:
Are you looking for ways to rise through the ranks of top search engines and need assistance from a qualified SEO company? Then let the specialists at iBoost take care of your search engine optimization. Our search engine optimization experts will work one-on-one to develop a customized plan of action that will help your rank advance to the top of the results page.