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Importance of Google Reviews in 2022

Are you looking for more ways to improve your SEO in 2022? Then consider investing more time and energy into Google Reviews. At iBoost, our team of SEO and digital marketing professionals enjoy helping our clients accelerate their online reach and increas

03/12/2023

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Why Are Google Reviews Relevant for Businesses in 2022?

Many business owners might wonder whether Google Reviews is even relevant. The truth is that more than 90 percent of today’s consumers will read online reviews before they commit to a purchase. Google Reviews are one of the leading sources of online reviews, and many online users rely on them in their decision-making process. In addition to gaining a potential customer’s trust, having great reviews can also boost your ranking significantly on Google. Since the company continues to remain the most widely used search engine on the planet, it’s vital that companies pay attention to their reviews.

SEO Benefits of Getting Better Google Reviews

According to Moz, Google Reviews can impact up to 15% of your total search ranking. Better yet, if a customer’s review contains important keywords related to your product, service, or industry, it can further push your site’s rank to the top of the results page. This is especially important for businesses that have a local customer base because the “near me” listings that provide directions and contact information for mobile users are a key component of successful marketing in the digital age. Appearing on Google Maps can have a massive impact on brick and mortar stores and service-based businesses.

How to Increase Your Google Reviews

There are multiple factors involved in ranking via Google Reviews. Here is a shortlist of important considerations:

Star ratings alone won’t fully determine how Google ranks your site; businesses also need to focus on increasing the number of reviews they have.
Make sure that your Google My Business information is accurate, including your address, phone number, and website link.
Ensure consistency of business contact information across all site pages and social media platforms like Facebook and Twitter.
Prioritize your website’s SEO and metadata.
Respond to reviews as often as possible.
Encourage customers to leave reviews on Google, particularly those that you know had a great experience.
Train staff to understand the importance of positive reviews so they can communicate more effectively when face to face with customers.
Don’t try to “cheat” the system by getting employees, friends, and family members to leave fake reviews. The Google algorithm is very intelligent, and it will penalize you if it detects manipulation.

Do You Need an SEO Company That Can Boost Your Company’s Google Rank?

Are you looking for ways to rise through the ranks of top search engines and need assistance from a qualified SEO company? Then let the specialists at iBoost take care of your search engine optimization. Our search engine optimization experts will work one-on-one to develop a customized plan of action that will help your rank advance to the top of the results page.