How to Use Pinterest Ads?
Modern business owners are often aware of the important role that social media plays in digital marketing. However, one of the most under-utilized platforms is Pinterest. At iBoost, we offer premium SEO, digital advertising and web design services for companies of all sizes. We enjoy helping our clients find new and exciting ways to reach a wider audience, and our team wants you to have the same great results. Have you heard of Pinterest before, and are wondering if advertising on the popular website will be worth the effort? Read below for some helpful information.
Why Should Businesses Consider Advertising on Pinterest?
Pinterest boasts over 442 million users, making it one of the most valuable advertising platforms on the internet today. However, it isn’t just the impressive number of fans that make Pinterest a great avenue for reaching new customers. On other social media sites, posts are liked, replied to and occasionally shared with friends. However, the intention of the audience is not to keep the post available for future use. Pinterest users pin posts to boards specifically because they want to organize interesting blog posts, products and information so they can easily return to view it again and again. Better yet, once a post has been pinned to a board, followers of that profile can pin it to their own boards, and the process continues. For this reason, the lifespan of a Pinterest pin is much longer than that of an Instagram post or Tweet.
