If you are regularly publishing content on your company's blog, it's important to increase conversions and get the best return on your invested time. By implementing SEO techniques and practices, you will get your content in front of more potential customers and as a result, increase your profits. Here are a few tips and tricks to help optimize your blog's content for search engines.
Step One - Choose up to 2 Keywords
Don't go crazy with keywords. Using too many in a single blog post can actually hurt your search engine ranking because they may assume you are stuffing your page full of irrelevant content. It also hurts your conversion rates as readers won't enjoy your content and might even cause them to lose trust in your brand. It's better to pick one or two long-tail keywords. Long tail means choosing a phrase with 3-5 words. Let's say you sell women's clothing. You could have "clothes" as your keyword, or you could use a long tail keyword like "high end women's clothing" for a more targeted audience. This will help your post target more specific groups of people who are more likely to purchase your company's products or services.
