In today's world, it has become extremely important for businesses to tear down barriers of communication and create deeper connections with customers. Building relationships is vital in the information age and digital marketing in the form of websites and social media has made it easier to connect than ever before. There is however, a dark side. When a company makes themselves vulnerable to public opinion, the tools you have put in place for collecting feedback and sharing information with your audience, can backfire. In the hands of a disgruntled person, the internet can quickly become a double edged sword, and in certain circumstances an angry customer or employee can single handedly ruin a business's reputation. This post covers some of the most common situations where your brand can be severely damaged online.
Social Media Posts and Comments
Using sites like Facebook, Twitter and Google+ are excellent ways to build your companies brand and reach out to potential customers. But, what happens if a post you create becomes viral, only to discover that half of the comments are left by dissatisfied customers and internet trolls? What if someone makes a video that parody's your company on YouTube and it gets thousands of views from people in your community? Once upon a time, the only local sources of media were the nearby news station and your town newspaper. Now, anyone can be a publisher, broadcaster and producer with the click of a button. At iBoost, we can help you repair any damage from negative exposure on social media quickly so you can move forward in your business.
