We are well into the 21st century and an online presence is virtually a requirement for business success. According to Google Search Statistics from 2022, Google processes over 8.5 BILLION searches per day. Factor in other search engines as well as social media platforms and you get an even closer idea of how unbelievably active the cyber world is. If you are looking to grow your law firm in 2023, then make sure to include online channels in your marketing campaign. In this brief article brought to you by iBoost Web, we will run through some high value marketing investments.
A great portion of life has migrated online. In fact, many brick-and-mortar shops have gone bankrupt, losing out to businesses that made the transition quicker. Even businesses in the service industry have taken the web by storm. It’s not uncommon practice for individuals to now access health and even legal services online, albeit with some restrictions.
If you want exposure in the information age, then a website is a central building block. A custom designed website gives you a platform to present your brand, services, and a plethora of other information. You can make announcements, engage with clients and prospective clients, and much more! Think of it as your online office where you can field questions, schedule consultations, and even provide member or client resources.
You don’t necessarily have to create your own website, or platform. You can also take advantage of existing platforms, such as social media. Granted you may have to pay recurring or one-time fees, businesses can benefit from analytic services from these social media platforms as well.
Create accounts on popular social media platforms to build a following and boost brand awareness. You can even promote your law firm within the platforms. You can explore each platform’s ad services and pricing respectively.
When someone looks for a lawyer, our bet is that the vast majority will search online. This is especially true for sensitive cases where asking friends, family, and acquaintances for suggestions may be embarrassing or uncomfortable. That the majority of people search online for products and services is not news for most people, but very few know what goes on behind the scenes.
It turns out, Google (and other search engines) put in A LOT of work to make those searches happen and there are hundreds of factors at play when the search engine lists results. Keywords, headlines, meta descriptions, images, and content quality are just some that come to mind. The architecture of your website, its loading speed, and its compatibility with mobile phones are some others.
Search engine optimization, or SEO for law firms is the practice of adjusting your website to be in sync with Google’s search algorithm and policies and is a proven method for producing leads.
If you are looking for a website design for attorneys or law firm, then call iBoost Web to consult with a knowledgeable member of our team today. We offer a range of services including web design, web development, web hosting, SEO, social media management, and more. Explore our website or call now to learn more. Let’s boost your online marketing campaign!