Every day, millions of Google users search online for the products and services they want the most. If you have a website, and you want to drive those web surfers to your featured product, blog post or landing page, then it's important to know all the different ways you can get your URL to show up at the top of the search engine results page. While pay per click campaigns can provide an instant guarantee to front page status, the traffic will only last as long as your ad budget allows. For this reason, most businesses rely on a balanced mix of PPC and organic SEO to get lasting results. Getting on the Knowledge Graph of Google is like getting a permanently featured AdWord link that doesn't cost anything. At iBoost, we help businesses of all sizes improve their online reach using the latest SEO and digital marketing techniques. We have seen firsthand what a feature on Google's Knowledge Graph can do, and we want you to experience the benefits for yourself. Here are a few tips to help you get there.
What is Google's Knowledge Graph?
You have probably seen the Knowledge Graph on Google's front page a million times, but you may not have realized what it was or how you could get your own website featured on it. Google's Knowledge Graph is a database which scours the internet to find the best data available online for frequently used keywords. Then, Google features the information at the top of the page, so users can quickly receive the best answer to their question without having to visit a dozen different articles or blog posts.
