Do you have a beautiful new website, but are disappointed with the amount of traffic you’re receiving? It can be disheartening to finally publish an updated site for your company, only to have it fall to the bottom of Google’s search results page. At iBoost, we enjoy helping businesses of all sizes find new ways to increase their online reach using proven SEO and digital marketing techniques. Here are a few ways to get your new website in front of a larger audience.
Search Engine Optimization
SEO, or Search Engine Optimization, is one of the most important components of successful online marketing and advertising. When done well, SEO can provide your website with endless streams of traffic without additional expenses. Optimize your web pages by improving the metadata, using appropriate keywords in published content, including quality photos and videos, decreasing loading time and increasing usability and attractiveness to lower bounce rates.
Posting blogs is one of the best ways to increase your organic traffic over time. Not only will it improve your site ranking by including the right keywords, but it will also provide valuable information for customers once they reach your site. This will improve your company’s authority and increase the chances of converting passive traffic into tangible sales.
While SEO is one of the best ways to get your products or sales pages in front of potential customers, it can take time to climb the search engine ladder. Pay per click advertising offers a unique opportunity to temporarily rise to the top. If you want to have great success with Google Ads, it’s important to have a thorough understanding of the current algorithm, relevant keywords and advanced audience targeting.
Social media platforms like Facebook, Twitter, Pinterest and Instagram offer additional opportunities to reach millions of customers around the world. However, growth requires effective communication skills, excellent customer service and consistent publishing. These social sites also feature pay per click advertising that offer significant return on investments when optimized correctly.
Having quality pay per click ad campaigns, a large social media following and pages that rank high on Google will certainly raise the number of visitors to your site. Maximize retention by collecting email addresses with sign up forms. Provide special offers, printable coupons or free digital downloads to incentivize subscriptions. Make each email exciting by offering exclusive discounts that aren’t found anywhere else. Doing so will provide a way to reach interested buyers more often, so you can build a loyal customer base that returns to your site again and again. Be sure to remain consistent when sending your emails to build brand recognition and improve overall customer engagement.
Need Help Growing Your Online Audience? Contact iBoost Today
Are you ready to see more visitors on your company’s website? Then get help from the experienced professionals at iBoost. Our team of digital marketing and SEO experts are ready to help you reach your goals. Contact our office to learn more about our wide range of services.