In today's world of instant digital gratification, the average internet user will leave a website within 10-20 seconds. People's attention spans are dwindling as the daily demands of work, family and personal responsibilities continue to mount. If someone is taking a short lunch break and happen across your Facebook Ad, you've got only a few seconds to impress them. Many business owners get frustrated when they discover that their marketing campaigns and social media efforts are bringing in a lot of web traffic, but aren't seeing the desired rise in revenue that should come with it. Thankfully, there is one way to successfully measure what the problem could be. With proper analytics programs, you can monitor your bounce rate, which will show you how long people are viewing your web pages. There's no reason to despair if your bounce rate is high. At iBoost, we help companies of all sizes improve their online sales through professional SEO and digital marketing techniques. We have helped many businesses improve their bounce rate, and we want you to do the same by implementing the following tips and tricks.
Create More Engaging Content
If you aren't publishing a blog or creating valuable content, then you aren't likely to capture anyone's attention. A business who consistently publishes valuable, relevant articles, descriptive product or service pages, videos and shareable social media posts are going to have the best results for both organic SEO and customer retention.
In the early days of the world wide web, it was often popular to stuff a web page full of as much information and flashy images as possible. Now, people are surrounded by digital noise, and are forced to engage with an enormous amounts of media on a daily basis. Customers prefer to stay on a site that give visual breathing space, and provides a simple and straightforward navigation. If your website was designed a decade ago, or your pages are cluttered with chaos, it's important that you update your design as soon as possible.
Don't Overuse Pop Up Ads and Lead Magnets
While building an email list is important, be sure not to distract your readers with annoying popups and flashy ads the entire time. A single popup upon arrival or a few subtly placed email signup forms on the sidebar is all you need.
Use Internal Links Throughout Your Site
Include an internal link to another page whenever possible. If you publish a blog post, suggest a similar post that's relevant or can provide additional information. Product pages can include suggested products that are similar. Always give your customers another place to go or a clear call to action, otherwise they might not be inspired to do anything else on your website and are likely to disengage and leave the page.
Are you ready to get better results for your digital marketing efforts? Let the team of SEO, social media and online advertising experts come to the rescue. We provide a wide range of services including content creation, search engine optimization, digital marketing management and more. Call our office today and find out what we can do for you.