Most people know it's a bad idea to start on a journey without a destination in mind. Unfortunately, when it comes to digital marketing and online sales, many people do just that. When it comes to creating content, attracting traffic and building an audience, it's vital that you create a plan, especially if you're wanting to develop your first sales funnel. At iBoost, we help businesses like yours create and implement digital marketing strategies that produce results. If you want to grow your sales revenue, sales funnels are an excellent way to increase your conversion rate and skyrocket your success online. Here are a few tips that can help make your road to funnel creation a little less overwhelming.
Know Your End Goal and Create Your Ideal Offer
Think about the ultimate goal of your funnel. What product or service are you wanting to sell? If you have multiple offerings, don't try to combine them all into one funnel, things will quickly become disorganized and chaotic. Choose a specific target and narrow your focus. Ideally, the end point of your funnel should lead them to a high-end item with a large price point. For example, a business consultant may want to sell a yearlong one on one coaching package, a jewelry boutique might want to sell an expensive necklace or a blogger might be ready to launch a $1,000 online course. Think big, and remember that the funnels job is take your audience step by step through the process until they are ready to invest in your premium offerings.
Choose a Mid-Level Offer at a Lower Price Point
Next, you need to think about what you can offer your newly acquired traffic that will be an affordable investment. This is the crucial step that makes up the heart of the sales funnel. It is the middle tier that will nurture your customer relationship and develop the level of trust and confidence they will need to make a larger purchase. The business consultant can offer a one-time coaching call at an introductory price point, the jewelry store might want to offer a simple $100 gold pendant, and the blogger may provide an affordable eBook that proves they're an authority in the industry. Because each business is different, there may be multiple mid-level offerings or just one. If this is your first sales funnel, try to make it as basic as possible, and introduce extra offerings later as you gain more knowledge about your customers' needs and spending habits.
