Most people know it's a bad idea to start on a journey without a destination in mind. Unfortunately, when it comes to digital marketing and online sales, many people do just that. When it comes to creating content, attracting traffic and building an audience, it's vital that you create a plan, especially if you're wanting to develop your first sales funnel. At iBoost, we help businesses like yours create and implement digital marketing strategies that produce results. If you want to grow your sales revenue, sales funnels are an excellent way to increase your conversion rate and skyrocket your success online. Here are a few tips that can help make your road to funnel creation a little less overwhelming.
Think about the ultimate goal of your funnel. What product or service are you wanting to sell? If you have multiple offerings, don't try to combine them all into one funnel, things will quickly become disorganized and chaotic. Choose a specific target and narrow your focus. Ideally, the end point of your funnel should lead them to a high-end item with a large price point. For example, a business consultant may want to sell a yearlong one on one coaching package, a jewelry boutique might want to sell an expensive necklace or a blogger might be ready to launch a $1,000 online course. Think big, and remember that the funnels job is take your audience step by step through the process until they are ready to invest in your premium offerings.
Next, you need to think about what you can offer your newly acquired traffic that will be an affordable investment. This is the crucial step that makes up the heart of the sales funnel. It is the middle tier that will nurture your customer relationship and develop the level of trust and confidence they will need to make a larger purchase. The business consultant can offer a one-time coaching call at an introductory price point, the jewelry store might want to offer a simple $100 gold pendant, and the blogger may provide an affordable eBook that proves they're an authority in the industry. Because each business is different, there may be multiple mid-level offerings or just one. If this is your first sales funnel, try to make it as basic as possible, and introduce extra offerings later as you gain more knowledge about your customers' needs and spending habits.
Before you can offer them a paid service or physical product, give them something for free. While it may seem counterproductive to give things away without charging for it, this is the most vital aspect of the entire funnel. People who have never heard of your company aren't likely to pull out their credit card the first time they discover you. Chances are, they'll need to develop an awareness of your brand first, so they can avoid buyer's remorse. While more people are comfortable with making online purchases than ever before, it's still more difficult to convince someone to buy an item online rather than in person. By offering something for free in exchange for their email address, you will give them something of value that builds trust. At the same time, you will show up in their inbox every week, reminding them that you still exist. This is the place where you will begin to introduce your mid-level offerings. Email marketing has an extremely high conversion rate, and you won't have to spend an extra dime on advertising for them to see your promotions.
Once you know exactly which offerings you will provide and in what order they will be promoted to them, it's time to design and publish the sales page. If your product or service is already live and available on your website, this step might be largely completed already. Just make sure that each product or sales page is linked to the next, and that the call to action follows the funnel. You will also need to create your email campaigns, and have a strategy in place for sending them out to your email list as needed. This step is usually the most complex, because each customer will likely be on various tiers of your funnel at different times. That's why it's essential to use the right kind of email marketing software. There are many quality platforms available, just make sure that the company you sign up with offers automation. This will allow you to create your emails ahead of time, and the marketing system will automatically send out the next email once the customer accepts the current offer. This will help you avoid irritating your new clients with the same repeated email promotion, which will likely lead to them blocking you from their inbox. In addition, it will make it easy for you to stay organized, and allow you to focus on other priorities, like improving your offers and funnels for increased sales in the future.
Finally, you will need to set up a marketing strategy that will bring traffic onto your landing page. There are many avenues to choose, and many companies do a combination of methods. Facebook ads, Pay Per Click campaigns on google, and organic SEO content are some of the most effective and affordable ways to generate a large amount of traffic. Once they get to your site, they will see your lead magnet, sign up for your list, click on your emails, purchase your mid-level product and eventually be excited to invest in your premium offer.
Is it time for you to take your companies online sales strategy to the next level? If you're interested in creating your first sales funnel, but aren't sure where to start, give the SEO and digital marketing specialists at iBoost a call. Our team of experienced professionals will help you create the perfect strategy to grow your online reach and increase your sales.