Every business owner wants to see their company name in the number one slot of Google's results page. Being at the top has many benefits, the first being a large amount of traffic going to your website which ultimately leads to increased sales and revenue. However, getting organic search results takes time and effort, and in a competitive industry often requires the skills of a professional. If you're just now thinking about dipping your toes into digital marketing, trying to master SEO can be overwhelming to say the least. That's why many business owners choose to simultaneously grow their SEO rank with the help of an expert, while guaranteeing their site is shown by paying Google for a Pay Per Click ad. When you invest in a PPC campaign, you get to choose your budget, and only pay when someone is interested enough in your offer to click your link. When properly managed, an Adwords campaign can bring in a lot of new loyal customers. Unfortunately, many inexperienced beginners have also wasted their entire quarterly marketing budget in just a few short weeks. At iBoost, we have helped many businesses utilize PPC campaigns to increase sales and profits. Here's a few tips that can help make the process more effective for your company.
What Kind of Goals Are You Trying to Reach?
What is the Desired Outcome?
Keep a measurable goal in mind for each individual campaign. Throwing out several nearly identical ads that attract a broad, generic audience may not have the kind of conversion rates you're looking for. When you have a specific product or service in mind to offer, you can better direct your audience to the right page on your site. Once you've taken them to your landing page, give a crystal-clear call to action. This isn't the time to be shy. They are clearly already interested in your offer, and getting them there has cost you money, don't be afraid to ask them to make a purchase or call to schedule an appointment.
