Getting potential customers to click over to an advertised web page is one thing, but receiving a phone call to schedule an appointment is often much more difficult. For years, eCommerce and product based companies received extremely high conversion rates for their pay per click ad campaigns, while service based businesses were sometimes left behind. Thankfully, Google has created an innovative and exciting new method of online marketing specifically designed to increase sales for service based industries like plumbers and electricians. At iBoost, we strive to provide premium SEO and digital marketing services for our clients. That's why we're excited to present this incredible opportunity for service companies across the country. Read more to find out how your business can benefit from this new offering.
Local Services Ads vs. Traditional AdWords
AdWords are pay per click advertising campaigns. This means that a business is only charged when a Google user selects the link and is directed to the correct landing page. Local Services ads however are charged per lead. This can be a game changer for service based businesses, because a phone call or service request provides a much higher rate of conversion than conventional forms of PPC advertising. Valid leads include text messages, emails and phone calls that are received and answered by employees.
Which Kind of Businesses Qualify for Local Services Ads
While a select number of cities offer a wider selection of job types, the majority of the areas currently participating in the program are limited to five industries.
