The holiday season can be a blur of personal and professional tasks. Busy small business owners who are disorganized in their marketing can suffer severe consequences. It's best to start out with a plan in place, so you have a concrete direction and task list moving forward. You don't want to get lost in the chaos of the winter months, and be unprepared for making difficult decisions with your marketing budget. When you have a clear and concise, step-by-step blueprint for reaching your goals, you can take it one day at a time, and still achieve the results you were looking for. At iBoost, we help businesses of all sizes grow their online reach by implementing the latest SEO and digital marketing techniques. We want to help you have a successful holiday season, and help you to create lasting customer relationships that continue paying rewards well into the new year. Here are a few tips to help you launch your holiday marketing campaigns and reach your goals this winter.
Start a Holiday Pay Per Click Campaign
People spend a lot of time online, and people are more likely than ever before to make major holiday purchases from a website. If you sell products or services online, take advantage of the tremendous marketing opportunities available. While you should also have an SEO strategy in place for organic reach, launching a handful of well thought out seasonal PPC ads can bring in a lot of extra traffic.
Use Your Email List for Increased Sales
During the month of November and December, consumers are searching around for the best deals. If you have built a strong email list, then now is the time to send out coupon codes and deals exclusive to your community. Not only can this bring an increase in sales, but if you advertise this exclusive bonus on your website and social media channels, you can get an influx of new subscribers, which will translate into sales throughout the rest of the year.
